The tens of billions market is just a “small test”? Small-pitch LED display opens the door to mass market（1）

According to relevant data, the domestic small-pitch LED large screen market will reach 9.8 billion yuan in 2020, becoming an independent market of tens of billions in the LED display industry segment. This achievement will mean that the industry growth rate in 2020 will reach 19.5%. Much higher than the 10.8% in 2019-under the background of the epidemic, the first quarter was almost "white", the 19.5% annual growth rate is definitely "high growth". As a relatively new large-screen display technology, the application history of LED small-pitch screens is not long. After breaking free from the bottleneck of the traditional growth model in 2019, the small-pitch LED screen industry continued to explore new incremental points to maintain the industry's continued growth momentum, and almost took over half of the display industry.

Rapid penetration of market segments

Previously, industry analysts pointed out that "the market is highly professional and the scale will be limited." This is the industry's logical consensus to explain the five-year growth of small-pitch LEDs from a sharp increase to a slowdown in growth from 2015 to 2019. To break through the industry bottleneck, small-pitch LEDs need to "widen the track horizontally." In 2019 and before, the growth of the small-pitch LED market is dominated by products above the P1.0 level, and the market application goal is to replace more than 200-inch engineering large screens indoors. The market category overlaps with the application of DLP splicing large screens, the application of radio and television and stage large screens, and the single flat projection application of engineering projectors. These markets are essentially "niche" professional engineering fields. But after 2019, we can clearly perceive that small-pitch LED displays are gradually penetrating into more market segments.

We can see that in some market segments, the transition from display devices to small-pitch LEDs is gradually accelerating. In broadcasting studios, the background wall is used as a visual effect, and the installation speed of the small-pitch LED display is faster, and it provides more creative choices, has better visual effects, and is more and more competitive in cost. force. Other market segments are still catching up. For example, in corporate environments, LCD has been the technology of choice for conference rooms for many years. Now, both LCD and LED technologies are widely used in corporate front desks or conference rooms, and more and more Of companies are now more inclined to adopt small-pitch LED displays, which has become a trend. In the commercial market, the seamless splicing feature of small-pitch LEDs brings great advantages to it. Unlike LCD and DLP, small-pitch LEDs can achieve a complete screen that is almost imperceptible to the naked eye because of the tight splicing between modules. Sewing effect. In addition, since the outbreak of the epidemic, the demand for the domestic command and dispatch center system has ushered in a new climax. The large-screen system of the dispatch command center has finally ushered in a new leader in market increments, and the small-pitch LED display can be said to be this. A big winner in a market segment.

Market data also confirms this trend. Relevant data shows that with the increasing demand for LED displays in the rental market, HDR market applications, retail department stores, and conference rooms, the global LED display market will reach 9.349 billion US dollars in 2022, from 2 billion in the indoor small-pitch market in 2018 The US dollar scale has reached nearly 10 billion in capacity, and the market growth rate has reached 28%. In the overall market environment that is not optimistic, maintaining such an astonishing growth rate is also a "highlight" role in the display field.

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Sunrise LED Display manufacturer