The tens of billions market is just a “small test”? Small-pitch LED display opens the door to mass market（2）

Ultra-small spacing opens the door to more mass markets

"Entering the home market, this is the new track of Micro LED, the most significant opportunity for small-pitch LED displays." Industry insiders pointed out that the global color TV market has reached more than 200 million units. Even if it is only the domestic 100-inch market, there are dozens of them every year. The sales volume of 10,000 units—only the domestic 100-inch color TV market is a large space that exceeds the overall market scale of traditional small-pitch LEDs. In fact, the industry has almost reached a consensus on the future development trend of small-pitch LED displays. The small-pitch continues to squeeze and conquer the LCD and DLP markets, driving the entire display market to reshuffle. As the spacing decreases, it has opened up a series of new application modes for new products, such as home furnishing, business meetings, high-end display control, and even cinema. LED technology has begun to completely overwhelm other traditional display technologies in various vertical industries. In the future, as micro LEDs mature, LED display technology is likely to appear in more products, such as smart watches and smart phones. The ultra-fine-pitch LED display has opened the door to a "mass market".

The market is full of imagination, but the competition for small-pitch LED displays is also very fierce, which is more scattered than other traditional displays. 52% of the global LED small pitch market's sales are generated in China. Therefore, despite the broad market prospects, competition is still fierce. Seeking diversified technological development and exploring multiple applications has also become a top priority for small-pitch manufacturers. In terms of technology, various technologies such as Mini LED, Micro LED, and COB are all trying to make breakthroughs in the direction of technology. In terms of application, they also penetrate into various application levels of studios, command and control centers, corporate commerce, and theater entertainment.

Larger or smaller sizes, more specifications, and higher resolution. In the pursuit of these goals, small-pitch LED display manufacturers have worked tirelessly. Under the guidance of manufacturers' indiscriminate publicity, end users are more The exhaustion of various technologies has constituted a thriving scene of today's small-pitch market.

Conclusion

In summary, the domestic tens of billions of small-pitch LED market in 2020 is just a small test. The future is optimistic about the scale of the hundreds of billions market driven by Micro-LED. A new wave of greater growth in the LED display industry is In the face of it, the annual continuous renovation of production capacity and efficiency, and cost reduction will constitute the regular rhythm of the development of small-pitch LED displays in the future. With more industrial power, more capital and more application scenarios, the industry will inevitably further accelerate Technology iteration.

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