Advantages of outdoor digital LED display in advertising
303 views admin 2018-08-28
advertising media also has the characteristics of high effective arrival rate, compared with television, newspapers and other media delivery forms, LED display prices are relatively low. These unique values enable the outdoor digital LED display media to become the upstart of outdoor media. Different from the traditional outdoor media, the outdoor digital LED display?
is not only outdoor media, but also has the characteristics and advantages of TV and other media. It has a larger creative space and a broader space for space-time interaction and communication with consumers. It can meet the individual needs. It has the concept of communication in the digital age. A unique form of screen.
With the development of society and the advancement of science and technology, the requirements of outdoor advertisement for major brands are becoming higher and higher. Older outdoor advertisement modes (such as single pillar advertisement, lamp box advertisement, bridge advertisement, three-sided advertisement, etc.) no longer meet the needs of users. Traditional outdoor advertisement has caused visual fatigue. Outdoor advertisers have to follow the pace of technology, so there are outdoor digital LED display
advertising, so it is better than traditional outdoor advertising where?
First, publishing information: every time a traditional advertisement publishes information, it has to redesign and replace the entire advertisement line, and it needs labor costs, time-consuming and labor-intensive; and LED display manufacturers advertisement only through data line connection or wireless communication with the computer connection, as long as simple settings in the computer, it can be. It is convenient and fast to publish advertisements.
Second, the form of advertising: the traditional form of advertising can only be shown in pictures and text, and lack of creativity, easy to forget; and LED display screen
usually set up a large number of public places, traffic arteries, visual, vivid form of advertising to attract the viewers'active attention, a wider range, more coercive than the traditional media. Reward.
Third, energy conservation and environmental protection: traditional advertising is not conducive to environmental protection; and used to broadcast advertising LED display
energy conservation and environmental protection, all-weather work, fully adapted to outdoor harsh environments, with anti-corrosion, waterproof, moisture-proof, lightning protection, seismic overall performance, cost-effective, good display performance and other characteristics.
Fourth, publishing information: every time the traditional advertisement publishes information, it has to redesign and replace the entire advertisement line, and it needs labor costs, time-consuming and labor-consuming; and LED display manufacturers advertisement only through data line connection or wireless communication with the computer connection, as long as simple settings in the computer, it can be. It is convenient and fast to publish advertisements.
Fifth, advertising content: the traditional form of advertising content is limited, can not fully express the advertising content; and LED display advertising
, operators and publishers can update the LED display advertising content at any time, only need to operate and control the computer, the update process is not restricted by other external conditions.