LED electronic display price is an art, it is also an expression of wisdom
104 views admin 2019-11-29
The price of led electronic display is an art, and it is also an expression of wisdom. The game of price is so elusive and so charming. It can make you rejoice and it can make you miserable. It can be varied and constantly arranged and combined, and it can also use the simplest and most direct way to solve battles.
The "price" of LED display
you don't know
When LED screen manufacturers
are repeatedly caught in the predicament of price wars, how should we recognize the familiar and unfamiliar word "price"? When our LED electronic display is repeatedly facing complicated PK, should we reconsider What is the definition of "price"? When the profits of our LED products disappeared from time to time in the market game, have we thought about the true connotation and extension of "price"? When we are finally entangled in it — —In fact, it is because we have not found the “secret” of those LED display prices.
What is the "led electronic display
The price of led electronic display should be a sign of the identity of the LED screen manufacturer
. What is your background, your bloodline, and which grade you belong to are high, medium, and low at a glance. Through the price, you can advertise your prominent market position or unique temperament; through the price, you can also appropriately express your amiable side. With whom you want to work, it is easy to imprint a stratum through the price.
It is also a tool for communication. As your LED products continue to generate new value added, they eventually reach the end. Price, this is the most direct way for you to communicate with customers. This has nothing to do with the bombardment of advertisements, nothing to do with the powerful functions of LED products, and even the satisfaction you provide to customers. Price is the most sensitive nerve in the minds of consumers. What the customer cares for, maybe it is the string of numbers. What you want to convey to them and what to convey is everything. Of course, if you want to please them, there is nothing more interesting than lowering $ 2.
It is also a weapon of competition. By manipulating the price of the led electronic display
, you can easily hurt your opponents, and you can also be easily hurt by your opponents-even yourself. Sometimes, you ca n’t even decide how much to sell for your own LED display
, LED lighting and other products, because your opponent has set a benchmark for you, and you are at a loss. Sometimes, you can also build your price by strictly preventing the price Create an impenetrable industry barrier that keeps opponents away. The price will make your city as solid as possible, and it will also make it a hit.
Ultimately, LED displays
should be a lever in the display market. A surprising price may be enough to let you move the market. More importantly, there is an incredible balance between the two ends of the price. We are constantly pursuing the maximization of benefits, but you must make a difficult choice between profit and the market: to the market, then in most cases you must sacrifice profits, use low prices to cause the share to continue to expand, and lose money at a loss; To make a profit, your high price is likely to lose competitiveness, but in the end, it still cannot guarantee profit. However, if the two ends are balanced, the product quality of the LED display will decline, and all assumptions will lose all meaning. You must first stabilize your quality. Therefore, we often fall into this confusion: where is the balance of this leverage?
So, when price is PK price, how to play?
Situation determination strategy: how LED screen manufacturers
respond to price wars
In different situations, even on the same LED display
customer, the factors affecting the price will change. This is not only the difficulty of price strategy competition, but also the charm of price strategy competition. The competitive situation has a decisive influence on pricing. LED screen manufacturers
must consider the dynamic contrast between the dynamic environment and competitors in order to find the correct pricing strategy. So, how should manufacturers formulate a price strategy through the competitive situation?
LED market leader pricing strategy
The goal of the LED market leader should be to maintain its dominant position, and pricing is an important means to maintain its dominant position. Leading companies have to deal with the challenges of competitors in the industry on the one hand, and also block the threat of new entrants on the other. Strategic pricing strategies are an important means to achieve this.
After entering the display market, some LED companies
have always adopted the penetrating pricing method, mainly dominating the market with low led electronic display prices. When other LED display companies
enter the market, they have to follow the product sales price. Due to the small market share, they need to do more promotions to attract consumers. Perhaps some companies have not made a profit for several years after entering the display market. This is the success of this LED display enterprise
pricing strategy. The characteristic of this strategy is that when you are in the market leader position, you can take the initiative to reduce the price and reduce the living space of competitors to ensure your advantageous position.
In addition, this pricing strategy can also reduce the investment value of the industry and increase the market entry barriers, thereby maintaining the company's leading position in the industry. If other LED display companies rush into the market, they will face very large operating risks.
The quality of the LED display determines everything
Of course, while we are continually pondering the price system of LED electronic displays
, what we cannot ignore in particular is our most solid backing-product quality. It can be shown from various marketing strategies that the marketing effect brought by reducing the price of the product is far greater than other various means, and this price reduction strategy must be integrated with the quality of the product itself to be true and firm , Integrity, and win-win can make the market more sustainable, more healthy and lasting. Do not lose yourself for temporary benefits, otherwise you will be quickly eliminated by the market!