How did LED display penetrate into the film field?

In the cinema, the screen, the main body of the movie, as the hardware setting inside the cinema, is undoubtedly the top priority of the audience experience. Whether it is the film projection mode earlier or the current digital image, film projectors or digital projectors put the film content on the screen or screen. From improving the picture quality to enriching the viewing experience, the projection screen has experienced great changes in picture quality, screen size and shape from the initial simple white screen to the screen, and then from the ordinary screen to the wide screen, giant screen and even dome screen and ring screen. For the evolution of screen display equipment, at present, most cinemas still focus on projection screens. With the gradual upgrading of display technology, LED displays also begin to "taste" the field of film screens. The original small spacing film screen did not occupy a place in the screen competition because of its fragile light, dizziness caused by long-time viewing and granular display, so it had to leave hastily. As the world's first LED film screen was launched by Samsung at cinemacon film Expo in March 2017 and gradually landed in nearly 20 countries such as South Korea, Thailand and China, the industry generally believes that led screen has made a new breakthrough in the field of film projection technology. The LED film screen surpassed the traditional screen in some aspects. At the same time, it also overcame some problems in the process of entering the cinema, alleviated the problems of pixel granulation and improved the stability, which boosted the confidence of the LED display enterprises at that time. Of course, domestic screen enterprises did not blindly follow the trend in the production of film screens, which was mainly limited by their price and cost and failed to promote them on a large scale in the market.

Nevertheless, LED display screen has grown into "niuhulu · LED display screen" after many years. In the film market, although the popularization of film screen has a long way to go, combined with the popular XR / VR technology, many domestic screen enterprises showed the combination of XR virtual shooting and LED display screen at this year's American Infocomm exhibition, By playing the real scene or rendered 3D scene on the display screen, it can not only provide real light and shadow effects for shooting and create an immersive shooting scene, but also render in real time to reduce the post production time and cost.

For a long time, most of what we watch in cinemas are projector systems, and their projection effect will always be restricted by the environment. The congenital defects of projector technology have not been really solved. Even with the support of laser light source technology, it is difficult to meet our strict requirements for the continuous improvement of image quality, Moreover, the pressure of cost also urges the film projection mode to seek new breakthroughs. Therefore, there is a technical alternation of both Yu and Liang. The birth of LED film screen is threatening, and its advantages also just reveal the shortcomings of traditional projection mode. With the breakthrough and innovation of small spacing display technology, small spacing LED display does have advantages. First of all, LED display can realize active lighting, which naturally has high anti-interference characteristics, which can undoubtedly bring a better viewing experience.

In contrast, the current 4K projector can only achieve high-definition image quality in the center area of the screen, and there is usually defocus problem at the edge. In addition, the low brightness value of the projector is already a hard injury. Too low brightness is easy to cause users to watch for a long time, causing dizziness and eye pain. The LED film screen can ensure different brightness by selecting appropriate light beads, driving IC and controller and designing reasonable circuit. Combined with the active lighting mode and the diffuse reflection design of the surface mask, it can ensure the uniform exposure of the screen and the consistent display effect. These advantages are difficult to compete with the traditional projection mode. Moreover, the rapid development of digital film and television has higher requirements for high-definition display, and the development trend of LED film screen can just meet this demand. Even if there are problems with splicing unit technology such as installation and maintenance and unstable reliability, with the maturity and improvement of technology, led film screen is expected to replace the traditional film projection method, Become a new way for movie fans to watch movies and feel a more vivid and vivid visual shock.

With the opening of the blue ocean market, a new way out for screen enterprises has emerged!

Led film screen is still a vast ocean market to be developed in China. Many screen enterprises in the industry are already "ready to move". Due to DCI certification and related factors of technology and cost, they have not been able to break into this "blue ocean". In fact, screen companies might as well change their thinking, "curve to save the country". Isn't XR virtual shooting a stone to enter the blue ocean of the film market? "One stone stirs up thousands of waves". Virtual shooting is a hot new market segment in recent years, which can replace the traditional green screen to achieve better shooting effect. In addition, the discussion of the yuan universe is soaring, and various new hotspots are testing the market sensitivity and strength matching of LED display enterprises. Ironmaking needs its own hard work. We can't just see the return without considering the investment, Therefore, if you want to enter the film market, you need to strive to build technical strength in order to grasp the new way out of this development. For DCI certification, it is difficult for screen enterprises to obtain international certification. Why can't we go up enough in China, refer to international standards, actively promote the industry to participate in the formulation of domestic LED film screen standards, and further promote the promotion of film screens. Of course, it is unrealistic to set standards quickly. After all, the technology of the film screen is still biased towards foreign countries. Therefore, the development of the film screen market can not be in a hurry. It needs to precipitate technology and reduce costs before it can develop.

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Sunrise LED Display manufacturer