1,197 views admin 2018-08-31
Having said the dark history of the World Cup, we should also see the development of the World Cup in recent years. The World Cup is an area of extraordinarily strong external relevance, competitive sport is also a commercial activity, which contains great commercial potential and economic value. For China, the poor performance of the FIFA over the years does not stop the Chinese from loving football. As Hassan, Secretary-General of the World Cup Organizing Committee, said, China will be one of the countries with the largest number of football tournaments to Qatar in 2002. Their football market potential is enormous. Today, sports are commercialized. This is a fundamental advantage.
With its growing popularity, the participation of the public is getting higher and higher, the design of the stadium is getting higher and higher, and the rules of the competition are becoming more and more standardized. Advertising costs for competitions have also risen, and as a medium of advertising, it has ushered in a new generation. From the limited collection of all kinds of information, we can know that in the early sports events, the courtside advertising method is relatively simple, basically text-based. A sponsor fixed a style of advertising, locking a billboard in a single form. If you need to change the advertising style, you need to re create billboards. Nevertheless, as the world's first sport football, still attract many sponsors, brand promotion in this form, for the football market commercial development has laid a certain foundation, after development, a new generation of advertising artifacts - LED display appeared!!!
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